research and contextualized processing
Pre-competitive solutions for the transformation needs of the value chain are prepared on the basis of a completed systematic requirements assessment of the value chain actors, as well as preparation of the findings from workshops, studies, surveys, interviews, etc. One focus is on technology and digitalization innovations from ongoing joint projects with a high application relevance to the line set.
Marketing and Distribution
Generating awareness and interest in the industry and initiating the AIDA process with suitable, successive formats for knowledge transfer such as events, trade press, website, social media, etc., taking into account established transfer structures (multipliers, cooperations, etc.). The main goal here is to attract specific interested parties from industry and science.
These interested companies are then introduced to more in-depth transformation projects in small groups using low-threshold incubation formats. These transformation projects set the course for a longer-term and comprehensive transformation process within the company.
The added value is also prepared for communication purposes. The aim here is to initiate lighthouse projects. These serve to generate reuse effects and to build network structures (communities of practice), which can then be used to ensure further non-subsidized scaling (sustainability).
